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http://www.youtube.com/watch?v=tH8B3OTUx4E - I am wondering how much money HR Block spent on this YouTube game designed by Razorfish and failed to produce the results it needed to justify the cost. The pace and music from a gamers’ standpoint is dreadful. If it was intended to go viral, it has failed miserably. I found myself giving […]

Have you seen the Yahoo! Search display ads? It is a play on missing person photos on milk cartons with the tag line: “LOST Last Seen: Searching Google for music vidoes. [head shot] Missing Since Breakfast”. I think it is great that Yahoo is starting fight back more and trying to take back some of […]

While Google Analytics, Omniture WebCatalyst and other established forms of web analytics are napping, there are new breads of analytics being brewed under the radar to cater more specifically for web marketers who are in need of competitive analysis and overall site visibility analysis. All forms of web analytics are powerful when utilized properly, but […]

Google Trends joins the ranks of Alexa in providing competitive analytics for measuring a website’s traffic. Google Trends for Websites. This is surprisingly accurate since all the data comes from and install base of general users in the millions. Alexa toolbar used to be a good standard in measuring website traffic until the install base […]

Google Adwords has been written up for its price fixing practices on SEOBook by Arron Wall. You can read the article in its entirety at SEOBook. Anyone who have done extensive PPC advertising tend to agree with the unfair practices at Google that deal with arbitrary price floors, preferential pricing, and special ad units. But […]

Notice how Google news carries no AdWords advertising? Because advertisers would be pissed off if news readers were clicking on their AdWords with no intention of buying products. Remember the success of AdWords relies on the high levels of successful conversions on every click.

Last week, Google committed the faux pas of returning an extremely negative […]

As we all know that the internet is all about speed. So the question being post is in regards to Adsense earnings improving with faster hosting for your website. There is no doubt that a faster site improves on a better user experiences, but does that automatically translate to a higher Adsense check at the […]

Coming across the Delta Ads on the MTA made me realize how deceptive the marketing strategy was. Ads that say Delta is changing for the better with display screens behind every chair. There were a total of three ads which I recall clearly and made me snicker at how deceptively bad it was for Delta’s […]

Simply because traditional media does not understand search well, and the transition from advertising on television to display media on a CPM basis is exactly the same. Even if the conversions and values of display media are sub-par compared to search / contextual search, the marketing executives that control the marketing spend will always lean […]

Kind of shock to find delivery of my ads on empty parking pages when this Google AdWords option was checked. Basically the search network is very similar to the content network in terms of site quality - low. I turned off the search network option and the ads were no longer displayed on the suspect […]