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Those who are practicing standard SEO without applying advance techniques have no future. It is true that standard SEO have a diminishing return of the effort spent on optimization. However, almost every SEO are already applying social bookmarkings to create additional influence with the search engines. With every update, and every algorithm change, SEO’s will adjust accordingly regardless of whether it is purely white hat, grey hat or black hat.

Gaming the search engines may have become more difficult, but gaming social bookmarks definitely is not. What this really means is that websites need to start re-evaluating whether or not they have the best user experience to warrant being bookmarked verses their competitors. A good way to study up on your bookmarking profile is to search for your own domains within the social bookmarking sites and compare the number of users who bookmark your website verse your competitors. These numbers will tell you whether your website is sticky or not.

SEO is more than link building and keyword rankings. The nature of the job has become more of a holistic approach to fix client websites. And that area of specialty will there for search engine optimizers.