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The issue involved is getting your website to ranking above position 6 for a particular keyword. For a short time my websites were above this position, then during the Google shuffle, it fell a couple of spots and cut it off at position 6 for its most popular keywords and search traffic was immediately cut off by more than fifty percent.

Why is this issue important you may ask? Because position six is below the fold in a 1024×768 resolution. Try doing a search with a 1024×768 resolution monitor in Google, and only the first five results are displayed without requiring users to scroll down. Gaining positions above the fold of position 6 drives significantly more traffic, and conversions. The the goldmine for all search optimizers is to rank in positions 1-5 otherwise your seo campaigns have not reached its full potential.

Position 6 is real because search engines have done studies regarding above the fold statistics, where there are likely further drop off in clicks and conversions when advertisers fall lower than the 768 pixel limit as their products are searched. This also applies to SEM campaigns, when bidding should always aim for the top 5 spots on the right column of paid search otherwise being on the first page of search results don’t mean much to users who fall off without scrolling down to see additional results starting at position 6.