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Why optimize for Google only? Because when a search engine owns over sixty five percent of the search traffic, it defeats the purpose of optimizing for the Yahoo and MSN. Regardless of what every search engine specialist have been saying, the fact of the matter is that Google continues to get stronger while delivering more search traffic by the day.

When your website is ranking well for Google, its search results are automatically delivered to AOL search, and Netscape search. As more publishers or localized search engines adapt Google provided natural search results, the visibility of your websites will grow not just in Google but all their other search partners.