fatinfo.com

While Google Analytics, Omniture WebCatalyst and other established forms of web analytics are napping, there are new breads of analytics being brewed under the radar to cater more specifically for web marketers who are in need of competitive analysis and overall site visibility analysis. All forms of web analytics are powerful when utilized properly, but what struck me with the wow factor is that this new web analytics tool was almost everything I would ask for as a search marketer simply from the preview session. When this tool is ready to be released into the public, there will be many interested parties that will openly want to hedge their bets with them.

It is very promising even with 3K a year subscription fee model. It is currently in a private testing phase, and nothing has been written about it yet on the internet even when searching by their domain name. Hopefully, I will get to play around with it a little more in the coming week and write up on how it stacks up with these well thought out features. I can tell right from the start this tool was built for seo and sem professionals in mind.