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Webmasters can set the Googlebot crawl rate to faster. The initial setting available to every webmaster is Normal and Slow. However, when Google determines that if  your website updates on a very frequent basis with fresh content, the faster crawl rate radio button becomes live where you can enable it and click on the save button. This crawl rate becomes active only for ninety days, and automatically disables itself afterwards. Googlebot crawls take up a lot of resources on the website host and Google processing power.

The underlying reason behind the faster crawl is that a majority of the time Googlebot is not as quick at indexing your webpages as Google would like you to think. By turning on the faster crawl rate, it enables to Google indexing to catch up with your website’s fresh content. And we all know how much Google loves fresh content. Check your Google webmaster account for this option and turn it on.