fatinfo.com

For one of the eCommerce sites I operate, Yahoo sales have gone up two to one compared to Google. The number of visits is twice as many, with per revenue per visit of 8% more from Yahoo. These numbers are a good indication that the Yahoo search engine is alive and well with a lot of users ready to spend online. If your website is number one on Yahoo, don’t tweak it in hopes of gaining Google shares because the commerce channel on Yahoo search is very strong with buyers who are ready to making online transactions.