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I believe in the new way of measuring SEO with certain metrics and often spoken KPIs. However this is simply double speak for either ranking well for your top keywords or not. If your hired SEO efforts are done well, your website will rank well and automatically start drive natural search traffic. Thus all the KPI are in the positive, and importantly the client can see themselves ranking highly with a simple search on the search engines in two seconds to believe in all your SEO magic without spending hours listen to your explanation of all the metrics and web analytics to put value on the ROI of search optimization campaigns.

Why does Google disallow automation of determining search ranking positions of certain keywords? Where they provide a half hearted attempt at providing webmasters tool to track keyword positions in their webmaster tools. This tool only allows you to see what Google dictates, not in any ways allowing you to enter keywords to track. Here is where the encouragement of KPI and web analytics software packages help to obfuscate the goal of attaining extremely value keywords through tracking and continuous on site optimizations and building back links. The less control you have in measuring how your manipulation of links and optimization, the more you subject yourself to what Google tells you and believe in the perfect search engine that provides equal treatment to all websites in kind. And then you have to use and only use Google tools endlessly developing your tunnel vision to perfectly fine search engines Yahoo and MSN Live.

Yahoo drives significantly better targeted traffic for my sites, and drives a revenue ratio of eight to one. No wonder it is Google’s greatest interest to create the belief that they are the only search engine worth ranking for by delivering a less functional ranking tool with webmaster central.

Of all the glory of a twenty thousand dollar web analytics package, Omniture does not offer a single feature to track your keyword positions in search engines. This measure is worth its weight in gold to the client because it is easy to understand and it is real. No matter how many long tail keyword you get for them, a single ranking for one of their most coveted keywords will make them drool for more SEO services. I would rather rank first for viagra than all of the viagra longtail keywords combined in all languages.