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Personalized search has raised the antes of the SEO. Ranking well requires more than simple optimization from this point onwards as search engines realize the weight users give to a certain website by visiting it again and again thus helping to validate the relevant websites from the poor websites.

Let’s examine some scenarios of how SEO works on personalized search.

• A website that engages in black hat and spam search engines through back links, and overstuffed keyword text ranks well for the term Viagra. As a result, someone searching for Viagra may visit the site once but never return to it again as it was bad for their user experience in that the site sucked and offer very little value. Eventually the search engine will drop the website when the same users who found it the first time stop all visits to the site.
• A positive example is when a well ranked and constructed pharmacy site that engages with product information, and an easy checkout process captivates the attention of a user. After a few days later, the same user visits the site again to seek out more information before making an informed decision on the Viagra purchase. This Google result will score higher in personalized search because the user helped validate the website in terms of relevance by visiting a second time.

The future of personalized search pushes websites to deliver in terms of good content to warrant repeat visits and score higher in personalized search results. Whether your website sells Viagra or diamond rings, it is important start thinking about the repeat users rather than simply ranking well. Repeat traffic will determine and pave the way of personalized search.

• More and more users sign up for Google accounts every day as a result of the extremely popular Gmail software. And it is only natural for Google to integrate savvy web users into refining and empowering personalized search to the ninth degree. Better searches equate to more user trust of Google and additional stickiness of these eyeballs.