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SEO is not a science nor is it any thing like abstract art. It is a combination factor of page content and back link building.

• If you have a one page site, how much can you optimize the page and make it rank well for a particular keyword? Then answer is very hard. Search engines like content and lots of it.
• If you have a blank page website, how many links can you build to make the blank page rank well? The answer may be impossible.
• Now if you have decent content, you will need a lot of back links to make the website rank well. Simple as that.
• If you have a great content website like Wikipedia, then building back links are almost unnecessary.

On site optimization is a time consuming process if the website needs a page by page recommendation of the keywords they are targeting. SEO work will involve redoing their meta tags, and rewriting the page content to match the tags. Or expand on existing content which search engines always love. It is also important for the optimizer to recommend ripping out Javascript and CSS code that can be maintained on an external file rather than inflating the file size of the HTML page. A good starting point to understand text rich webpages is CSS Zen Garden.

When the client’s website meets all the on-site optimizations, the backlink building process should be a cinch. Hit off all the directories, including strong must have directories such as DMOZ. If the client is not operating on a shoestring budget, then submitting to the Yahoo directory is highly recommended otherwise stick to some paid directories within the client’s search marketing budget. And sprinkle the clients website with targeted keyword anchors anywhere possible.
Normal SEO time to start seeing results is anywhere from one month to three months. After that, you will know if the person hire to do the SEO job is any good or not.