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Google bowling is a term for negative SEO where competitors can do harm to your website. To this day I have not seen anything where a competitor can point many spammy links to a website and bring down its natural rankings. Google would like you to believe this phenomenon does exist thus you will be hesitant to go out into the field and build links, or buy links for yourself and clients. It is hard enough to manage good rankings in search engines, thus it would be hundreds of times harder to destroy a competitors rankings with bad links in bad neighborhoods. I am not too proud of some low quality links I have gotten in return for commenting on blogs, but hey the client ranks number 1 for several important keyword terms and they are certainly happy as ever. Google bowling by all means is a myth until proven, just imagine how hard it would be to get a perfect score at messing with competitors rankings.

Your time spent even thinking about Google bowling is much better valued at working of content, keyword research, and stream lining your own website instead of attempting something as malicious as buying spam links for your competition in hopes of crippling their website rankings. It this was in any ways possible, search engines and search engine de-optimizers would be receiving various forms of threatening lawsuits without end.