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When I want to buy something I search on Yahoo because it delivers the best product results without outdated product criticism pieces. Google needs to realize there are more consumers on the internet today than researchers, because people trust the internet more and more where daily transactions are the norm with the Amazon’s and Ebay’s leading the pack.

With consumers outnumbering researchers, the tendency of Google delivering negative criticism articles on specific product terms do a disservice for consumers and buyers alike. Certainly display these bad results but only starting at 8,9, and 10 spots because search engines should drive commerce and only deliver information to those who are really looking for information (because they will dig into page ten if they need to, plus use longtail keywords to refine their searches). When consumers outnumber researchers 9:1 in an everyday search, Google needs to adapt or Yahoo will win over the heart of internet customers any day and time.

Yahoo is moving in the right direction in product related searches and tends to deliver the best results.

A typical product search on Yahoo produces natural search results as such:

1. Main company
2. Distributor
3. Distributor
4. Wikipedia
5. Main company
6. Main company
7. Criticism
8. Distributor
9. Distributor
10. Main company

On Google, a search for the same product produces natural search results as such:

1. Main company
2. Distributor
3. Criticism
4. Wikipedia
5. Criticism
6. Distributor
7. Distributor
8. Criticism
9. Criticism
10. Main company

When a search engine continues to deliver irrelevant search results to average internet users who are searching with an intent to buy, they will continue to lose good will among its users. Google needs to wake up and do a hand job on the search results because people who find criticisms and wikipedia entries interesting are definitely among the minority of today’s searchers as users are normalizing to more average users.

Read SearchViews.com article on how American Consumers rate these two search engines.