fatinfo.com

As an advertiser (not the publisher), you should never be afraid to buy links because if search engines ever start passing out penalties to advertisers who buy links there would be havoc in ruining your competitors’ natural search rankings by building bad links to them. Search engines know this, and simply cannot stop the link buying phenomenon until they fix their own algorithms. If you buy a link, will you ever be penalized? Never.

Search engines tell you that buying links is bad but how does that effect the advertiser? Nothing, nada. The only thing the webmaster community has seen is a lower pagerank for publishers who have the text links on their blogs, or websites. Advertisers can care less about the publishers, because they accepted the money and they are responsible for the consequences.

And why do advertisers buy links, because it simply works in raising covet keywords in organic search results by leaps and bounds. This value in terms of ROI for link buying is greater than a thousand of times verses the money spent on PPC campaigns.

If you plan on buying links to get your keywords higher, then do so without any regard for publishers because you can never get banned - and if you do, you can get your competitors banned as well by linking them from bad neighborhoods. This scenario will never happen as search engines need to deliver organic search results.

Can you imagine a search engine with crappy search results because you and your competitors got banned for too many links? This is why advertisers should continue buying links all day.

Google says selling links can harm site ranking in search results - notice how it does not say “buying links” can harm site ranking in search results.