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In the real world, we refer friends and family to services they inquire about. They are then directed to another source for more help. On the Internet, a link text provides the same concept as a word of mouth referral. By clicking on the link text, the searcher is taken to another source for more information. Search engines see the link text as a mark for a referral from another website, thus giving it more weight on its target keyword. In fact to get more business or get more referrals, try to place as many ads or link text on websites as much as possible; and submit to as many directories as you can find. When search engines start referring every type of search to your website because the website already has a lot of referral link texts, you win.

One strategy to get additional link text is by diversifying your website. Create a blog and submit the blog portion of the website to blog directories. Searchers who are interested in your blog will eventually browse over to the main website to see what you sell. Write articles, and post them in article directories - text links included in the article will act as referrals to your business. Make donations to charities, they will be more than happy to display a link to your website as a donor or sponsor.

Blog Directories to add your blogs:

• http://www.blogflux.com/
• http://www.bloggerhq.net/
• http://www.bloghop.com/
• Kick in the Google Search and start submitting. Some of the registration process is similar to pulling teeth. Time is better spent writing as your blog is naturally picked up by search engines.

Article Directories to add your articles:

• http://www.ezinearticles.com/
• http://www.article-hut.com/
• http://www.articlewheel.com/
• These services are free, and you should not pay money for article submissions.

Website sponsorships:

• http://www.thegooglecache.com/?p=38
• Concept is to search .edu, .gov sites containing terms: friends, sponsors, donor list. For example, [site:.edu “event sponsors”]

Search engines will continue to rely on links to determine the quality of your websites, thus the more referrals and back links it has, the better it will position in search results.